YouTube Shorts Posting Rules: Volume, Timing, and Titles

By Yash Khanna, CEO, Clipt

Posting rules for a new YouTube Shorts channel aimed at avoiding spam detection. During the first 2 weeks, post once per day; after that, scale to 2 Shorts per day with roughly 6 hours between uploads. Do not use hashtags, which can limit distribution instead of helping it. Always select "Not made for kids" before uploading, since kids-content categorisation can restrict comments, change distribution behaviour, and weaken audience targeting. Thumbnails matter little because Shorts are discovered through the feed; titles should be short, curious, and emotional.