Why $1,000 Is the Real Minimum for a Campaign

By Yash Khanna, CEO, Clipt

The minimum to launch a campaign on Clipt is $1,000. Clip payouts run on CPM, usually $1 to $1.50 per 1,000 views, with a per-clip cap typically between $30 and $100, so a $40 or $100 budget only covers one to three clips before the money runs out. This post compares two real campaigns run for the same streamer: a $100 campaign where a single clipper took the entire budget, and a $1,000 campaign Clipt funded itself that paid ten clippers across 70 approved clips for 1,493,002 views, about 21,000 views per clip on average. It also covers why artists and companies should budget closer to $5,000.