Why $300 Is the Minimum to Launch a Campaign (And Why Less Doesn't Work)

By Yash Khanna, CEO, Clipt

The minimum to launch a campaign on Clipt is $300. Clip payouts run on CPM, usually $1 to $1.50 per 1,000 views, with a per-clip cap typically between $30 and $100, so a $40 or $100 budget only ever covers one to three clips before the money runs out. This post walks through that math and compares two real campaigns run under the same payout rules: a $100 campaign where only two people ever submitted and one clipper alone took the entire budget, against a $300 campaign that paid twenty one different clippers before it ran out.