How Clip Campaigns Work (And How to Get Your First Payout)

By Yash Khanna, CEO, Clipt

A campaign is money in a pot: a streamer or brand funds a budget, sets a rate per 1,000 views, and clippers earn from that budget based on the views their clips generate. This guide covers what a campaign is, how payouts and the per-clip and per-clipper caps are calculated, the main campaign types and their typical rates, reading the brief, and the step-by-step path to a first payout on Clipt.