Brands Are Still Buying TV Ads

By Yash Khanna, CEO, Clipt

A football ad comes on and the author's friends go straight to their phones. The TV buy still counts the room, because the set was on. A television does not watch anyone's eyes. The post tells a brand to move that budget onto a Clipt campaign, where clippers make the posts and publish them on their own accounts on Instagram, TikTok, and X. The brand pays when the views are verified. The post sits in the apps people open during the break.